01Words
Words are only the surface.
A source sentence gives vocabulary and structure. It does not decide how the message should feel, function, or land for a different reader.
ReadingBreak a leg.
→MeaningA literal reading suggests an injury.
02Context
Context decides what belongs.
Audience, culture, medium, urgency, and purpose change the right choice. The same words cannot be handled identically in a health notice, an app, and a campaign.
ReadingBefore a stage performance
→MeaningThe phrase is encouragement, not a warning.
03Tone
Tone has to travel too.
A translation can be factually correct and still sound distant. Register, warmth, rhythm, and clarity determine whether the new language feels naturally written.
ReadingWarm · concise · familiar
→MeaningThe audience should hear the intended voice.
04Meaning
Meaning should arrive intact.
The final wording should preserve purpose without carrying visible traces of the journey. The reader should meet the message—not the machinery of translation.
ReadingIntended meaning
→MeaningGood luck.